Sugal Signals is a campaign-analysis concept focused on definitions, comparison windows and the context behind a number.
The problem to solve
A campaign can report a higher click rate while reaching a different audience or using a different measurement window.
The proposed approach
Write the decision the report should support. Compare like-for-like windows and annotate changes in audience or tracking.
Working with the example
Awareness
The sample records “Reach definition” as context and “Weekly” as its state. In a real campaign analytics process, the source and responsible role should be checked before acting on that state.
Interest
The sample records “Qualified visits” as context and “Weekly” as its state. In a real campaign analytics process, the source and responsible role should be checked before acting on that state.
Action
The sample records “Completed enquiry” as context and “Monthly” as its state. In a real campaign analytics process, the source and responsible role should be checked before acting on that state.
This preview shows the product direction. It has no account system, integrations or live record storage.
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